Casting props and costumes
Casts:
Name: Natalia
Age:16
Reason model is being used: Natalia is a very photogenic model,her age makes the advert more age diverse and has a Hispanic ethnicity which makes the audience feel more inclusive.
Name: Abbie
Age:17
Reason model is being used: Abbie fits my targets audience,she has died blonde hair stereo-typically blondes are known to be dumb so this will help my advert as the representation of Essex people are seen as being unintelligent.
Name: Jake
Age:17
Reason model is being used: He fits my large target audience and represents Essex males in my advert. Jake's fake tan and hair style is commonly seen by Essex males.
Name: Ellie
Age:19
Reason model is being used: Ellie contributes to the advert as she has long hair and has a innocent and natural look.She is also age 19 so this makes it more age appropriate.
Name: Hollie
Age:18
Reason model is being used: Hollie fits the target audience as she is of a older age who also wears fake tan.She wears a lot of makeup which also tepresents the stereotype of party girls in Essex.

Name: Josh
Age:17
Reason model is being used: Josh brings more diversity to the company as he represents other races within the Essex region.
Name: Olivia
Age:20
Reason model is being used: Olivia is a girl with blonde hair who wears extensions and also wears a lot of artistic makeup.she is also
the oldest model in my adverts.
Name: RaviniaAge:17
Reason model is being used: I used myself in my advert to have more diversity and representations.
props:
I decided to use alcohol as one of my props as it indicates the stereotype of Essex people being known for partying and drinking. This will also informs the audience about the story behind the advert as she lays on the sofa hangover. Throughout the adverts I want to have a wide range of different types of food,such as Chinese ,Italian,English and Greek foods. I am also going to have dessert in my advert (cheesecake) which was originated in ancient Greece as it shows 'Your food' includes dessert as well as main course foods. The milkshake is also to show variety of thinks that is available form the company to draw the customers attention.
In my adverts I am going to also have the following props bellow,the red lipstick and makeup brushes are going to be within my advert as it represents the stereotype of Essex people being obsessive over beauty products. I wanted my advert to be more creative,the reflection in the sunglasses is going to be the food.
Costumes:
Advert 1 Advert 2 Advert 3 Advert 4In advert 1 I have decided to use a burgundy red pj top to show Ellie is having the side effects of a drunken night out. The red lipstick and makeup will be smudged also to show she had a messy night partying.
In advert 2 the male model is going to be wearing a casual checked top which is often seen in Essex. The female model will be wearing heels and a smart blue going out jacket.
In advert 3 Here I used bright and slightly revealing clothing to convey Essex people as being over the top and dramatic.Hoever, will be reasonably covered up to prevent the audience being offended.
I also used a black jumper and hat for the male model to also
In advert 4 In my last advert I wanted to have a more relaxed type of atmosphere. I wanted my model to wear a designer Fila tops as they're quite popular in Essex. The grey t-shirt links to "The struggler" as Essex peoples fashion sense is more about being or looking expensive.
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