construction

 Construction

Advert 1:

In this advert, I firstly got the four photos I wanted to use and put them into photoshop. After this I used the font 'broadway' at the font size '44'.I added a white stroke size '35' with the position on the outside. I then adjusted the bevel& Emboss to the style 'Inner Bevel' and technique 'smooth' and the direction 'up'. By doing this it makes the main cover line stand out highlighting the message 'your food' is for everybody. In photoshop I had to edit my wine glass design to have a inner shadow and outer glow as so the colours from the logos stand out. I then added a colour overlay on the twitter, Instagram and Facebook logos. I made the colour black as it stands out more.

     

Advert 2:

In this advert, I used the font 'Bernard MT Condensed' which is a serif font. I decided to use a orange as it can bring playfulness and excitement, orange is a good colour to create impulse clicks and quick decisions. The bold colour stands out against the white wall. I decided to add a blur on the background leaving Ellie 'the main focus' to stand out. I also added a white stroke size 4 to make the font slightly bolder. I also done this by making the surroundings brightness darker. This implies she is hangover. Furthermore, I got a paint tool shade brow-orange with a low opacity and slightly tinted her skin to show he has been fake tanning ,this is because I wanted to show the stereotypes in my advert.Because the adverts background is dark I done a colour overlay on the social media logos to be white as it stands out.

Advert 3:

In the third advert, I firstly edited the original photo by bringing the brightness up and adding makeup onto her face, by doing this I added a new layer and used a paint tool. I also made her lips look larger as if she has had lip fillers.I done this to show the stereotypes of Essex females. I then erases the lenses of the sunglasses and added a new layer with the image of the Chinese noodles I took. I made the noodles look saturated in photoshop as it looks bold and the colour yellow links to energy such as the sun and happiness. The font I used the black font 'Rockwell Extra Bold' which is a serif font I decided to use the colour black because it stands out against the white background. The social media logos are also black as it is bold and the contrast of the white and black makes it stand out.

Advert 4:

In this advert, I firstly edited the arguing couple to be in the same image as the happy eating couple. This was very hard and took a lot of patience's. By doing this I created a new layer and erased the door window, adjusting the image to be the correct fit I then blended the photo into the creases of the door and made the outside black to look like it was taking at night. After this, I made the models look more tanned by using a low opacity paint tool, I done this to link to the stereotypes of Essex people wearing a lot of fake tan. I then made the headline 'shut up and eat' in the font 'Acumin variable Concept' in the size 24.32 this has a white stroke and wrap text to make it look as though someone is shouting. I used a white colour overlay on the social media apps as this stands out against the saturated colours.