Logo designs
The black serif font stands out against the white background .The detailed and curly writing looks creative. Furthermore, the Disney logo displays Cinderella castle this evokes a sense of imagination and fantasies. Walt Disney draws children's attention, creating a sense of excitement and dreams. A large range of children's films are from the Walt Disney company, making the logo rememberable from a young age to adult years.
The Instagram logo is designed towards the target audience of thirteen and upwards. The modernized logo has a rainbow gradient ranging from the colour yellow to purple. This is a colourful logo thus draws the audience attention. The white camera in the middle stands out against the coloured shape. I like this because Instagram's mains feature is taking and sharing photos and videos.
The Levis design is a simple design ,the red creates a sense of urgency and looks alarming .The sans serif white font stands out from the shape. The simplicity of the design makes the brand more recognizable.
Task one demo:
On my logos I used a variety of serif fonts to make the logo stand out and also look sophisticated. Essex has the stereotyped of people who dress up a lot and party so I wanted to make my logo represent that and look embellished. In the first logo I used the font 'Algerian' and I used the fx 'stroke' this looks as though someone has sketched the writing out. This is appealing to a younger audience, as the font looks fun and exciting. In my third font it doesn't appeal to a younger audience, the fancy font 'Kunstler Script' this looks old fashion and would be aimed towards an older audience. I will not be using this in my final outcome.
Task two
With the three fonts above they look more bold and targeted towards a younger audience. My aim was to make them look modern and simple. In the top font I used the font 'Centaur' in italics with a 4px stroke. This font has a warp text which is 'flag' I like this font,however it doesn't grap the audiences attention enough and can seem boring. In the second font I used the font 'broadway' which also had a stroke 4px. I prefer this font over the top as it is more bold, although the serif font doesn't look like it is for the target audience and looks older fashioned and out dated. The third font I love as it is bold and modern this is 'Acumin Variable Concept' this is a simple font but stands out. I think this will be the font I will use in my adverts. In the last advert,' Microsoft YaHei' the font also looks bold and modern I like the sans serif font,however ,will use a different colour if I used it in my adverts. The font has a 7px pink stroke and has a line going through the font which I like.
This is my first design, the font looks bold and stands out with the bright colours of the doughnuts which draws the viewers attention. My target audience is towards the region Essex, which has the stereotypes of being obsessed with their physical appearance especially those from the age 16 to their late 20s .In this design I merged the letter 'D' with a pink lipstick which makes the logo more glamorous and bold. Furthermore, the lipstick indicates having a 'night out' as young Essex people have the representation of partying frequently. I decided to use the font 'serif' because its bold and simple but also looks flashy .To create this logo I used 'Monotype Corsiva' font, this is because I loved how eye-catching the font is .I also decided to experiment with the colour of the font and decide to make it black so the colours form the doughnuts and lipstick stands out .I developed my sketch of the logo in Photoshop by making the doughnuts more simpler and the doughnuts to be half eaten, this makes the logo look more interesting .Creating the paths for the lipstick I also decided to make the lipstick red .This is a good colour to get the target audiences attention as it can be associated with danger. Dressing in red lipstick is a bold and confident colour . Essex people have the stereotype being attention seekers and have dress confident and bold .
However, this logo can look feminine which contradicts it being gender natural.
In this design I decided to make it a more simplistic design. The shopping bags also refer to the associations of Essex people be obsessed with their looks. I changed the pink bag to dark purple as it is more prominent. The reason I choose these colour bags is:
The colour purple associates with wealth and is often used to promote beauty products, creating psychological impact of the service being luxurious. The yellow bag is the most noticeable out of all of the colours by the human eye, also having links to enthusiasm and energy. The orange bag also refers to enthusiasm and strength. The blue creates a sense of confidence but is calming influencing the audience as it is known to have a positive affect on the mind. Green is a lively colour and is used to simulate harmony in the brain and encourages and is used to make customers feel relaxed. This is the reason behind feeling great when we are out in the open. In Photoshop
the reality tv show 'The only way is Essex' as the casts is always seen arguing and drunk in clubs.
The three colours I used were red, blue and yellow. The red creates a sense of urgency making the audience want to buy from 'your food'. The colour blue associates with reliability and produces a sense of security. As 'your food' is a new company the colour blue is common for brands who look to attract customers to buy their services or products. The cheerful colour yellow helps promote optimism. For the font 'your' I used a serif font 'cambria math' with the warp text style 'inflate'(50%) to make it look like spaghetti. The food on the fork and the wine shows the variety of things that can be bought. The font for 'food' I used 'Niagarai Engraved' which is also a serif font.
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