advertising research

Advertising research

slogan - Buy your food to change your mood 

Advert 1:


                            

For my first advert I am going to have a glamourous couple sitting in front of a table all dressed up. They will both looked like they've fake tan on and white teeth. The couple will both be happily eating enjoying the food together. However, in the background the couple will be arguing this refers to the stereotype of Essex people being argumentative and outgoing. This links to the drama that is on the Only way is Essex.

cover line 

'shut and eat your food'


Advert 2:

 

Essex people are known for partying a lot and getting drunk,by recreating this I decided to show the after math of a night out (being hungover).

• empty alcohol bottle on the side 
• smudged makeup 
• heels on the floor 
• food looks appealing 
• holding a piece of food to the face like it is a phone 
• fake tan 

'when you are starving marvin '

Advert 3:

• looking down at table of food or picnic 
• white teeth
• makeup
• Happy with the food 

Advert 4:

A group of  4 people enjoying their food looking into the camera

• All enjoying the food 
• Different races 
• bright white teeth

Advert 5

• dressed up 
• fake tan 
• Everybody staring at the girl eating 'you food' as she walks down he corridor.
• Popularity appeal