Mock up designs

                                                                 Mock up design 

                                                

For this advert, want to have a Essex couple arguing with each other. This follows the stereotype of Essex people being argumentative and aggressive. The images were from Google and I decided to photoshop the photos together to represent a before and after shot. I put my logo in the top right corner and my slogan in the middle. "shut up and eat" I decided to use this for my headline this is written in a vernacular to reach the Essex audience. I put this in the middle of the image with a blue font I decided to have the exclamation marks white to reflect the anger. Furthermore, I used a warp text style as it looks as though someone is shouting. Because this is a secondary source this will not be the angle of the models. I want to have the couple facing direct towards the camera with a wider angle to show their full outfit. Here I used humour appeal to grap the audience attention, the main message of this advert is 'your food' brings the couples together as hunger can lead to arguments. The use of both genders shows how the company is inclusive to both genders. In my final advert I am going to have the background darker and the front lighter to show how they were arguing in the past, also the light highlights how the food has brightened their day.

In this advert, I also use humour appeal to gain the audiences attention. The darkness in the surroundings reflects how the model is hungover. This links to the stereotype of Essex people of Essex people drinking. I decided to put the main head line in the top write corner as it was a empty space I wanted to fill. The model is brightened to reflect the mood of how the model is feeling. As this is a secondary source this is not the angle I am going to use. The model is going to be ling on a sofa with a slice of pizza instead of a iron. The logo is in the bottom right corner as this is were it looked best for this image. The main cover line 'morning had a rough night?' reflects on how they were partying.

In this mock up design I took two images from Google, one of them was of a picnic and another is of a woman smiling, I then photoshopped the images to make it look as though the lady is looking directly at the food. The main cover line in the bottom right corner is in a black font this is so it stands out amongst all the colours in the photo. 'delivered to you' this is a short and memorable cover line this advert shows the message wherever they're 'your food' can deliver to them. The advert makes it very vague where the model is thus highlights the message they can deliver. The use of 'you' directs the message straight to the potential customers.

This mock up design I used four different models with different ethnicities to show diverse in the customers and aim to a wider audience. All of the models are going to be eating a variety of foods with them looking directly in the camera to create a direct mode of address. The main cover line is going to focus on how 'Your food' is a all inclusive delivery service for everybody to get food from. This enables more customers to be able to relate to the advert and feel included.Because the images are from google I will make the colour of the main cover line bold and bright and  in the middle of the advert.